Your Coach
Every year, tens of thousands of brilliant people turn an idea into a business. The first customers sign up so fast you think, "Holy sh*t, I've done it." Then, if you're a founder with no sales background, something happens — maybe year one, maybe year three, but it always happens: the wall. Deals get harder to close. The calendar thins out. Revenue plateaus.
If that sounds familiar, you're in the right place — and you're not bad at this. You just never learned to sell in a way that doesn't make you cringe.
I've built revenue streams up to $20M ARR, been part of companies acquired by Google and Apple, and built businesses I had to shut down. I've sold to the Fortune 500, to SMBs, and everything in between. The one thing that separated the companies that popped from the ones that flopped was never the product — it was the founder learning to sell without feeling salesy.
That's what I do now. Through 1:1 coaching, cohorts, and corporate training, I help reluctant founders and first-time sellers get over the fear, find their own authentic way to sell, and do it better than they thought possible. I turn "I hate selling" into "I've got this."
